2022 - Cosmetic industry in Latin America - The role of Intellectual Property in your business' success
ReplayExport - International
2022-05-19 | 10:00 AM - 11:00 AM
Information
Latin America is the fourth most important commercial region in the world in the cosmetics sector, with a share of 11% and a market valued at around 471,000 million dollars.
With of a population of more than 650 million inhabitants, 33 countries and four large trading blocks (Central America, the Andean Community, the Pacific Alliance and Mercosur), it is a very attractive market for European SMEs that want to expand their sales areas, find new business opportunities or start in a growing industry, which has an abundance of public and raw material in Latin America.
In this sense, Mexico is, along with Brazil, at the forefront in terms of business and influence in a sector that seems oblivious to the crisis.
In this context, protecting the brand and knowing how to manage the innovation generated is key to differentiating yourself from other competitors and doing so in a sustainable manner.
Join us, in the webinar organized by Global Cosmetics Cluster-Europe and Latin America IP SME Helpdesk, to learn about the peculiarities of Mexico in terms of Intellectual Property, and learn how to make this a lucrative business tool throughout the process (from creation to sale, through production and distribution).
